What is Sun & Sea?
Sun & Sea Collective is a bi-monthly
pop up market in the South Bay of Los Angeles. We create a space for small businesses, creatives, artists & makers to sell in-person to customers in their local community.
Sun & Sea Academy is an extension of the Collective where we focus on small business education & growth. We give you the tools to turn a hobby into something more, share your creative project with the world, make money doing what you love, and learn how to turn your dream into a successful business venture.
2026 Pop Up Market Dates
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2026 Pop Up Market Dates *
Meet the Founder
Sun & Sea Collective started in December of 2020 in a backyard in Redondo Beach. There were 12 vendors (mostly friends I begged to join my crazy vision), a DIY ribbon backdrop I threw together, my mom checking people in, a friend of a friend flipping burgers in the driveway… and about 350 customers who showed up excited to support their community.
From that first day I knew I had created something that small business owners in the South Bay not only wanted, it was something we all absolutely needed. And I couldn’t wait to see it grow.
My name is Jessica Hickerson and I am the founder of Sun & Sea Collective. I am also a part-time photographer, owner of a local apparel company called Esplanade Brand, and most importantly a mom to three little girls.
I came up with the idea of Sun & Sea Collective as an answer to my own need to find a way to sell Esplanade in person. It became a unique way for all kinds of small businesses to get in front of their own community. The first pop up market led to another two weeks later, and then 12 more in 2021, and from there it became a bi-monthly staple in the South Bay. We have popped up at The Point, local coffee shops and breweries like Offset & Strand, The Promenade PV, The Works El Segundo, and in the middle of Fiesta Hermosa. Every year we grow and change in an effort to best serve our local small business community.
Join the collective.
Grow your dream.
Become a vendor
Want to become a vendor at a Sun & Sea Pop Up Market?
We are looking for makers who sell unique items, handmade goods, or products they are crazy passionate about! A Sun & Sea Pop Up is not only a great place to make some extra money, but it is also a great networking opportunity! All vendors are connected on social media and we use our platform to promote you and talk you up during the months leading up to the event.
The Collective is a year-long membership for a small, curated group of brands who want more than one-off pop-up markets. Membership includes priority access to pop-up markets, guaranteed event participation, community connection, and business education — all within an intentionally limited experience. With only 20 memberships available for 2026, The Collective is designed to stay intimate, elevated, and impactful. *Founding Members lock in this rate for the lifetime of their membership.
FAQs
How do I become a Sun & Sea vendor?
Our vendors are small business owners, local artists and makers- people who like to dreame big! We are looking for people that make unique, quality products and handmade goods, who are excited to sell in person in a curated market environment. #KEEPITLOCAL
Vendor applications open about 6 weeks prior the market and are open for one week. We consider all applications and only accept the best 2-3 per category.
What is required for my booth?
Well first of all, you need a business and product. You also need an online presence (website or social media is fine, we just want to see your work).
At the market, full vendors need a 10x10 pop up canopy/ Ez Up, a table, chair, POS system, and a few more things, but don't worry we will guide you through the entire process! We will send you ideas on how to make your booth pop and so much more during the weeks leading up to the market.
How much does it cost and what does the vendor fee include?
Participation costs range from $110- $160 depending on the location and size booth you select (10x10 Full Booth or 6ft x 5ft Table Space.) This fee covers your booth fee as well as social media promotions leading up to the event. Once you're a vendor you're a part of the Collective forever! All fees must be paid within 48 hours of being accepted and they are non-refundable.
What if I want to participate in multiple Sun & Sea markets a year?
Good news! In 2026 we are launching THE COLLECTIVE: Sun & Sea Collective's brand new vendor membership, created for a small group of brands who value community, consistency, and thoughtful growth.
After five years of hosting pop-up markets throughout the South Bay, The Collective brings together our most aligned vendors into a year-long experience that blends in-person events, business education, and meaningful connection. As a Founding Member you receive included markets, guaranteed placement at events, and so much more!
Apply for our next pop up market
In 2026 we will be hosting events all over the South Bay. Follow our Instagram Page @sunandseacollective for up to date information and announcements!
Applications for each market go live about 2 months before the pop up market. Vendors are confirmed via email 6 weeks before the event.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!