Meet Upasana from Urban Nest & Nook
Meet the Sun & Sea Vendors: Part I
One of my favorite parts of hosting Sun & Sea Collective markets is getting to know the incredible people behind each booth.
Every small business has a story, and I wanted to create a space where we could celebrate those stories—not just the products they make, but the passion, creativity, and hard work that goes into building a business from the ground up.
I'm so excited to kick off our Meet the Sun & Sea Vendors Summer Series with Urban Nest & Nook.
If you've wandered through one of our markets, you've probably found yourself stopping at her beautiful booth filled with cozy textiles, handcrafted home décor, gorgeous serving pieces, and thoughtfully selected jewelry. Everything feels intentional, timeless, and designed to make a house feel more like home.
I recently caught up with the owner Upasana to learn more about the story behind the business.
Tell us a little about Urban Nest & Nook.
Urban Nest & Nook is a South Bay-based small business offering thoughtfully curated home décor, handcrafted textiles, serving pieces, and distinctive jewelry. Our goal is to help customers create warm, beautiful spaces and find unique pieces that feel personal.
What inspired you to start your business?
"I have always loved decorating, styling spaces, and discovering products with beautiful craftsmanship. I started Urban Nest & Nook to share that passion and bring unique, high-quality pieces to my local community."
What are your best sellers?
“Our handcrafted home textiles—including cushion covers, throws, quilts, table runners, placemats, and napkins—are among our most popular products. My clients love my new addition of mango wood serving pieces/ charcuterie board platters and my designer jewelry”
What's your favorite part about owning a small business?
"My favorite part is meeting customers in person and helping them find something they genuinely love. It's especially rewarding when customers return, bring their friends, or tell me how they've styled one of our products in their home."
What's been one of your biggest challenges?
“One challenge has been learning how to manage every part of the business—from sourcing and inventory to marketing, events, and customer service. Each experience has helped me become more confident, adaptable, and connected to my customers.”
What are you most excited about right now?
“I am excited to continue expanding our product collection, participating in more South Bay markets and community events, and introducing Urban Nest & Nook to new customers.”
Where You Can Find Urban Nest & Nook
Website: www.urbannestnook.com
Instagram: @urbannest.nook
You'll also find Urban Nest & Nook at upcoming Sun & Sea Collective markets throughout the year.
Bonus Question: What is your favorite South Bay business besides your own?
South Bay has a variety of independent restaurants, boutiques, and family-owned businesses.Its super hard to say which one is favorite as they all have some uniqueness in them.
The next time you see Upasana’s booth, be sure to stop by, say hello, and support this wonderful local business!!
Stay tuned for next week's Meet the Sun & Sea Vendors feature!